Channel, Frada, Guci, Hike…fake? How does the legal framework really look in such a fastly growing and dynamically changing market like the fashion industry? Apparel design is too utilitarian to qualify for copyright protection. Just imaginge licensing every button, cut and pattern which has ever been used.
Can we license something like the invention of blue jeans? Wouldn’t that be rather counterproductive for the fashion industry where creativity should be encouraged hence to be chuckled by too many laws, licenses and guidelines. But what about ingenious creations and models which rather look like a piece of art than just an utility which you take out of the closet? Yes, I am a girl and therefore may be easier distracted by colours and everything that is shiny. And I am completely aware of the fact that every bag and shoe I see and wanna purchase looks like a piece of art to me. Nevertheless there are some designs that may be labelled as ingenious, innovative and unique by the general public.
Hence the question: Does the lack of ownership prevent designer from inventing? Isn’t recognition and a well known design the the designer’s reward and incentive? Johanna Blakley will tell.
Copyright law’s grip on film, music and software barely touches the fashion industry and she shows us how fashion benefits in both, innovation and sales. Johanna even goes further talking about what all creative industries can learn from fashion’s free culture.
Designs worth sharing!