You probably know that something profound happend last year: According to the worldwide sales figures, it was the first time in the history of mobile devices that smartphone sales overtook those of personal computers. Although it is way to go until the so called ‚smart phones’ will have fully replaced its ‚dumb’ associates, there is a major and all-transforming trend hitting our wireless ecosystem: Mobile Apps in all forms and shapes.
The Fuel that Runs Your Mobile Device
Regardless whether you prefer sharing pictures of sweet kittens, sending internal memos, watching the latest TEDTalk or even calculating your burned carlories after a sweaty hike, there are these neat little lines of code called apps that make the magic happen. Instantly! In fact, they are the fuel that runs your mobile device smartly.
Back in 1956, when the first mobile device was introduced to the world, it was probably just a bunch of geeky visionaires who could only imagine that its successors once will completely revolutionize the way in which we connect, communicate, share and receive information.
Here’s a picture of the first ‘mobile’, wireless and fully automatic, technological hulk:
Needless to say, there has happend quite a load of revolutionairy and technological whizbang since then, with recent development towards augmented reality, video calls, voice navigation systems and mobile payment up front.
Today more than 90 percent of the world population has access to mobile networks. Mobile web is now more popular than reading books, Time Magazin and The Daily newspaper combined. In just two years mobile ready websites have grown from 150,000 to 3 million, just to underline: that’s a 2000% increase!
The estimated growth from 10.9 billion downloaded apps in 2010 is estimated to reach 76.9 billion downloads in 2014. By then the app market is expected to pass 35 billion in revenue and half a billion people will be using mobile money transfer services. Moreover, companies are expected to spend over 24 billion dollars on mobile ads in 2015. Where the eyeballs go, the money goes, right?
Where Are You Going?
Whereas these facts might not define the final boundaries of our capability to innovate, improve and grow possibilities even further, I get the slight feeling that chances are good to simply meet the limits of our natural human capacity to absorb and manage the information overload we constantly produce and carry around in our pockets.
So here’s the challenging question: Are we on our way to mobile, fully app-armed superheroes or just one click away from digital instant insanity?