Fashion label MAMMU: business objective to overcome poverty, yet no charity


When I first saw some projects of Mammu, I could not imagine a kind of social idea behind it… was it to professionally made or am I not creative enough? Anyway, Mammu is a high quality fashion label and works with atypical artists and designers to create unique and ever-changing collections. It was founded by Fionn Dobbin, who gave an interesting talk at our last event in November: TEDxVienna Salon on Social Business. Check out a cool MAMMU project shot by Māris Ločmelis:



What is Mammu all about?

Mammu was inspired by Prof. Yunus’ idea of Social Business and, hence, is a social business fashion company that works according to Grameen principles. It is cause-driven rather than profit-driven and aims to create social benefits for mothers. Here a list of their core values:

  1. Our business objective is to overcome poverty, or problems which threaten people and society; not profit maximization.
  2. We aim for financial and economic sustainability; not charity.
  3. Investors only get back their investment amount. No dividend is given beyond investment money.
  4. When investment amount is paid back, company profit stays with the company for expansion and improvement.
  5. Company is environmentally conscious.
  6. Workforce gets market wage with better working conditions.
  7. We do it with joy.

Social Business Talks going online

This week we will upload all the talks of the TEDxVienna Salon on Social Business including the talk of the founder of Mammu: so stay tuned and check out the Mammu website, some projects or their fancy tumblr.


Header Image(s) from Pixabay & Gratisography

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