Good. Gooder. Goodest.

In the last posting, we invited you to have a look into what it actually means for a society or a country to have a government and what the world would look like if our basic organizational structures would be different. Now, the question is: What are countries really for, when they’re NOT serving the interest of their own politicians, businesses or even its people? Countries are here to do good. Or at least they should. Simon Anholt launched this original idea at TEDSalon Berlin 2014.

Despite the globalized society we live in, countries are still being perceived by their own citizens as individual entities, islands that need to grow bigger, better than their neighboring territories who they are in constant competition with. We expect and ask from our governments to do everything in their power to deliver the most prosperous context for us to live in. But never for the rest of the countries on the globe. This inward approach often results in prejudice and lack of cultural empathy towards the countries that are not your own.

In his mission to teach governments and politicians how to improve the image of their countries (not by performing manipulative PR campaigns), Simon Anholt, had a thought: What if he could reveal the world “goodest” countries in the world to show politicians, governments and citizens that there is such thing as countries significantly contributing to the well-being of other countries. And he succeeded after fruitful collaborations with international organization and intensive research.

In this talk, Anholt tells us what a “good” country is all about, what the world’s “goodest” country is and why we sometimes fail to adapt to the changes that globalization has brought.

Have a look at what level your country is in the top “goodest” countries here and share this if you thing it’s an idea worth spreading!


Header image credits: Royalty free

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