TEDxVienna’s What if… conference on October 31st had well over 1,000 physical attendees, the number grows exponentially if you also include our attendees via social media as well. Participants both there and watching the live stream could listen, read, participate and engage with those at the talks. We, as we do with every event, live-covered it on all TEDxVienna’s social media channels (and we did a pretty awesome job of it if we do say so ourselves but I digress…)
We promised in an earlier post to go behind the scenes and give you a backstage look on how TEDxVienna’s Social Media Team covers a live event on our social media channels, we posted Part 1 and Part 2, and this post is Part 3 of our three part series. This post will cover how to wrap up real-time social media coverage after your live event. So without further ado, let’s begin the final post of our three-part series.
After the event – How to wrap up real-time social media coverage of a live event.
1.) Keep engaging and interacting with your audience.
Most likely people will still be talking about your event long after it’s over. They may be singing your praises, or they may have questions, or (though we hope not) they may have negative feedback that needs to be addressed. Use that time to follow up with all tweets, posts, and comments so that your audience doesn’t hear only radio silence once the event is over.
2.) Share feedback and suggestions with the rest of your event team.
The social media coordinator or team is the voice and presence behind your organization, thus it is essential to listen to what your audience has to say. If your audience is taking the time to provide you with feedback it’s important to hear them out and try, if possible, to act on it. That means taking the feedback you get and passing it along to the rest of your team members. Other members of the event team may not necessarily have the time to read and digest all the comments and tweets, thus it is your job to take this information to them so that you and your event team members can find a solution or an improvement to a problem. The input you receive from your audience can sometimes be the key from taking an “ok” event to the next level.
3.) Take a breath and recharge.
After the event, make sure you take time to recharge after a long day. Irina Susan says that is probably the hardest thing to do. She says, “The adrenaline rush and the quick pace of the event day, made it hard to sign off, especially since we were still receiving feedback from our audience and followers.” But remember that you, just like the attendees and speakers, need time to recharge.
4.) Compile a list of the best posts and tweets from the event.
Once you’re done live-covering an event you’ll have this euphoric feeling (or we hope you do). Use that extra burst of energy to put together a list of your favorite tweets or posts from the event. These can be referenced later and used in future tweets or posts, or even a blog post of “The Most Retweeted Tweets.” Chances are, if members of your audience see their name they’ll retweet and share it for others to see as well.
5.) Assess and analyze engagement across all channels.
Which posts or tweets got the most favorites or retweets? Which links did your audience click the most? Which image was most liked on Instagram? Which post got the most comments on Google+? What Facebook post had the most shares? Analyzing what pieces of information performed best will give you insight to your audience and will help make your next social media live coverage even better. As Benjamin Franklin said “By failing to prepare, you are preparing to fail” so use the information you gather, assess, and analyze to have an even better event next time.