William Shakespeare once wrote in his famouse play Romeo and Juliet: „What’s in a name? That which we call a rose by any other name would smell as sweet.” It may be true what Shakespeare describes, but word, terms and names do have an influence on how we perceive the world around us. Especially psychologists and motivation coachers will persist on the tremendous effect of stating a problem correctly meaning naming it differently or changing term and perspectives. Rory Sutherland says: “What you call it, affects how you react to it.” The power of reframing things cannot be overstated. The exactly same activity can make you happy or sad, depending on how you look at it. Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
So, listen to the Master of words and names and enter an interesting game of words and statements.