creativity


The resurrected poets society

Do you remember the last time that you actually took a pen and a sheet of paper in your hands and wrote something? You don’t? Me neither. How about taking a piece of paper to draw something, as an expression of your own feelings? Or maybe to paint something? No? And […]


What if we designed the most awesome bags and T-shirts?

The preparations for What if… are running on full speed. While we, of course, get support from our sponsors, we didn’t want to miss the chance to get involved creatively. That´s why we decided to have a creative design session to create not only 1.200 What if…-branded bags for our audience but also […]


The show must go on!

A lot of people are familiar with the booming novel called “Eat, Pray, Love”, written by Elizabeth Gilbert – an American author, novelist and essay writer, who had her break-through with that novel. The book was also made into a film by the same name. Nevertheless, her huge break also […]


Is self-healing asphalt the new urbanism?

Cities are beautiful and have tremendous potential for constant change. Have a look to the biggest cities around the world – nothing remains the same. A new shop here. A bar closes there – another hip bar opens up. People move from one city to another through an increase in mobility; […]


The Drifting Mind: A Cause for Unhappiness?

This month we’re talking about drifting, so today’s Talk of the Week deals with the drifting mind and its relation to personal happiness. The modern mindfulness movement has been encouraging us to keep our drifting minds “in the moment” and “focused on the now.” But does this truly make us […]


When science “fiction” becomes science “fact”

„What if?“ Both scientific research and science fiction start with the same two words. Science is trying to explain and enhance reality. SciFi stories produce a discourse of what is and what may be, they reflect the fears and aspirations of humankind for the future. Innovations we once saw in […]


A chat about innovation & business with Boris Marte, Head of Erste Hub

The elevator opens for the third floor. We rush for our appointment and at the entrance, above the doorbell we read:   Poem: In the middle of the journey of our life, I found myself in a dark wood with the right road lost We are at Erste Hub – […]