empowered consumers


World Environment Day: Must-read Environmental Articles

World Environment Day, June 5, is a United Nations’ day to raise global awareness and call for action to protection and better treatment of our environment.  The day itself has been celebrated over a few decades, since 1974, each year with a different theme on a pressing environmental issue as […]


The Secret Power of Fans

The Secret Power of Fans

It has not only been the Internet and the digital revolution, which have empowered consumers. The originating of fandoms has played a major role as well. Fandom is defined by the Oxford English Dictionary as a collective of fans who are regarded “as a community or subculture.” Through the building of […]