fandom


The Secret Power of Fans

The Secret Power of Fans

It has not only been the Internet and the digital revolution, which have empowered consumers. The originating of fandoms has played a major role as well. Fandom is defined by the Oxford English Dictionary as a collective of fans who are regarded “as a community or subculture.” Through the building of […]


When Old meets New in a Fandom

Fandoms can be found virtually anywhere. No matter whether it is a movie franchise, a music genre or a solo artist, there will be a fandom for it. Although the members of such tight-knit communities feel a sense of belonging in their new found families, the initial struggle to fit […]