online communication


Marketing Natives – taking online offline [Interview with Benjamin Ruschin]

  The Vienna based project Marketing Natives started organizing events and gathering members in 2011 and reached an unexpected level of participants for the Austrian scene so far. It focuses on connecting young professionals both offline through the actual conferences that are being held six times a year, and online […]


I share, therefore I am…?

Almost a decade ago, sociologists, physiologists and technology experts were rushing into predicting the future of the Internet and online communication. And here we are, facing an unconscious need of taking a step back, seeing the bigger picture and checking whether their predictions were valid or not.


The intersection between online and offline: changing the appearance of cities

The offline and the online world have seemed to be for a long time dichotomous concepts: what was happening virtually had no correspondent in the urban culture. Therefore critics of the Internet’s potential fear the loss of the sense of physical “sociability” among young generations caused by an increased use […]